This month celebrates a feast of football as Euro 2016 takes place in France and so we took the opportunity to speak to Lee Nash of ‘Glory’ about his recently launched football magazine.
“Glory is a new high-end football and travel magazine with an ethos to put the ‘beautiful’ back in the beautiful game. We travel the world in search of alternative football cultures in the most remote, exotic or unusual destinations. It’s designed for your coffee table – refined design, award-winning photography and intelligent writing.”
“We’ve positioned it at the ‘thinking fan’. Not all supporters go to the football just to get blind drunk and swear at the officials – with the increased popularity of away travel to European games there’s a growing market of fans who find themselves in far flung places and want to learn about the culture of the country as well as follow their team. Think of it as a ‘rough guide’ with a large dose of football.”
“Issue One saw us travel to The Faroe Islands. The national team had just beaten Claudio Ranieri’s Greece home and away in European Championship qualifying, and achieved their highest ever FIFA ranking. We dug a little deeper and found that the Faroes are the best supported national team in the world by percent of population. Best of all, the country and its football pitches are just incredibly photogenic, so it made for the perfect first destination. And it was a decision that has proved a popular one – we’ve now sold Glory in nearly 30 countries worldwide (who knew we’d have fans in Guatemala?).”
Other highlights include Glory making an appearance on Soccer AM, the magazine and photography being showcased in upcoming exhibitions in France and London, interviews for Brazilian, French, German and Canadian press and an interview live on national Faroese Radio.
Printbox UK was involved with ‘Glory’ from the outset and we asked what influenced Lee’s decision to work with us. Lee says “When launching a new product, you want EVERYTHING to be perfect. I’ve worked with Paul for many years (I co-founded a design/advertising agency in Norwich and Paul handled all my print then), and he’s someone I trust implicitly. From paper stocks to the final weight of the magazine for postage costs, Paul advised throughout and was a massive influence on the quality of the magazine.”
Well, we’re really pleased to be involved in the ‘Glory’ project and you can buy Issue one from www.glorymag.co.uk. Issue two is planned for publication in October.