A few weeks ago, we were approached by a client to design a roller banner. Now there’s nothing new in that; we supply loads of them every year through our Promo-Banners website. But this was one of those awkward requests, where the customer wanted to use the banner for completely the wrong purpose.
You see, a banner, in the main, has one raison d’être — to attract attention; standing out from the crowd, drawing visitors to your stand.
The banner doesn’t need to explain what you do, or tell the full history of your organisation; that’s what your printed literature is for.
Your banner should be there, catching the eye of those walking by. If you overload it with loads of text and images, it’s just not going to be effective. Remember, less is more!
Here are some more things to consider when laying out your banner:
· Think carefully about the message you want to give out. Keep the copy concise and to the point — use bullet points to emphasise the benefits.
· Your banner should mirror your other promotional and marketing material.
· The most important detail needs to be in the top third of your banner so it can be seen from a distance.
· Use good, high resolution images — but not too many!
· Use an easy to read typeface.
· Place your most important message in the middle of the banner at eye level.
· Place your contact details in the bottom third of the banner.
If you’d like to chat through your ideas before you commit them to design, just give our team at Promo Banners a call on 01603 383452 — we’d love to hear from you!