Questions

Here are some of your questions that I’ve answered over recent months. If you have one, just email it to ask@bestaskpaul.com and I’ll do my best to answer it for you!

“My brochure quotation mentions ‘Web Growth’; can you please explain what this is”

Web growth refers to the expansion of paper when it is printed on a web offset press. As it passes through the drier at the end of the press, the high temperature decreases the amount of moisture in the sheet; minimally shrinking the sheets. If a cover is printed litho, it won’t be subjected to this heat and will therefore not shrink. Once the booklet is bound, the text pages will continue to absorb moisture from the atmosphere – becoming larger in size. This growth can continue, even after the booklet has been trimmed and so the text can appear to be larger than the cover. This growth is minimal and we can always show you examples if this concerns you.


“We like the look of one of your Paris fabric display stands as a permanent display in our reception area. What do we do if it gets dirty? Can we wash it or will it damage the graphic?”

Yes, if the fabric cover becomes dirty, it can be machine washed at 30° with everyday detergents. Let it ‘air dry’ and you can finish it off with a cool iron. Please don’t tumble dry it though. These displays are designed to fit snuggly over the frames and tumble drying could leave you with a graphic that will no longer fit!


“This is a quick one. What format should I supply you my logo in? I’ve got a .ai file but I can’t open it. Shall I just send you a jpeg?”

It’s important you supply your logo file in a vector format. In this format we can enlarge it as big as you like without losing quality. These will normally be in .ai, .eps or editable PDF format. The first 2 formats would normally be produced in specialist software so I wouldn’t expect you to be able to view them but I can assure you that we can. A jpeg or png are pixel based files so will not enlarge without losing quality.


“We would like to use spot UV on our business cards – what is the best way to set up our files?”

It’s important that the spot UV area is clearly defined so we recommend creating a new layer called ‘Spot UV’ and indicating where you’d like it, using 100% Magenta to highlight the area.  Alternatively, you can duplicate the page that is to have spot UV, delete everything on that page other than that is to be varnished, and again colour it 100% Magenta.


I recently had a 6pp A5 folded leaflet produced by another printer and the folds came back in the wrong position. I set each page up as 148mm wide but the fold was in the wrong position. Why was that?

When you’re setting up a 6pp roll fold you need to allow space for the right hand page to fold in so it needs to be shorter than the other 2 pages. In this case it should be 145mm. A concertina or zig-zag fold wouldn’t need this and all pages should be at 148mm. Next time you have something like this just give us a call and we can supply you a specification sheet.


“We have a client who loves to use uncoated material but is really frustrated that Spot UV varnish doesn’t seem to work very well on uncoated stocks. Can you suggest an alternative to this?”

UV varnish will normally be applied to coated stock or on top of a lamination to attain maximum effect as it needs to sit on top of the paper to be effective and an uncoated stock is too absorbent, meaning that the varnish soaks into the paper – losing the effect.

There are a couple of options you could consider. The first, is to use a clear foil instead, although this can be quite expensive on shorter runs. For shorter runs, you could use ‘Dimensional’ print. This is applied via the 5th unit of a digital press and prints a clear raised varnish effect similar to Spot UV.


“We’re producing some long thin banners to hang vertically and would really like them to hang nice and flat. Is there anything we can do to add some weight at the bottom of the banner to make this happen?” Kassia, Norwich

Although the PVC banner material is quite heavy, you’re quite right to worry that the banners might still not hang properly. To overcome this we have some heavy webbing that we can sew into the bottom of the banner that weighs approximately 1kg per linear meter. That should do the job!