I love Norwich.
I love the people. I love the countryside. I love our culture. I love our history.
And that’s why I’m delighted to share the news that Expert Print Management has become one of the first corporate sponsors for the Norwich Castle Museum’s ‘Keep Giving’ campaign.
If you’re not familiar with the Keep Giving campaign, it’s all about Norwich Castle being transformed back to its original form – the Great Hall and palatial residence of Norman kings. (You can watch a video clip here introduced by Stephen Fry)
It can be so easy for us to take the castle for granted, but when you consider that it’s coming up for 950 years old, you start to appreciate just how amazing it is to have such a rich piece of history in our great city.
Anyway, it’s something that I’m passionate about, which is why I’ve chosen to be a sponsor, and why I’m emailing you about it now.
You see, I don’t think of us as a ‘UK print management company’. I think of us as a ‘UK print management company with deep roots in Norwich and Norfolk’, and I want that to be reflected in what we do, and how people view us.
I want people to understand that we’re not just about print; we’re about making Norfolk better too.
There’s a simple lesson there: do your customers know what you’re about and what you stand for? And – if we go a little deeper – do YOU know what you’re about and what you stand for?