Once in a while we’ll have a conversation… it will start with something like “yes, well we don’t use print now – all our marketing is digital…”
Well the stats below show that it’s a mix of print and digital working together that brings the greatest results. Take a look at some of them.
So as you can see, direct mail works at all levels – to all ages. And with the EU General Data Protection Regulation (GDPR) being enforced from May 25th 2018, and the limitations that will place on email marketing, direct mail will become a vital marketing pillar in attracting new prospects.
The Life Stages of Mail, a report written by Royal Mail, includes these statistics and many more. If you would like to see the full report, visit the Royal Mail website here.