sydney morning herald

Read ‘em and Weep…

If you’re easily offended, I suggest you look away now.

On Wednesday, one of Australia’s most respected newspapers – The Sydney Morning Herald – committed perhaps the biggest cardinal sin in design. EVER.

They used Comic Sans on their front page!

 Yes, the world’s most hated font was displayed in all its glory. And, as if it could get any worse, it was popped into clip-art speech bubbles.

Typographers and designers all over are slightly sobbing into their coffee I’m sure.

 And while this has clearly been some cheap publicity for The Sydney Morning Herald – there have been hundreds of spoofs cropping up all over the Internet since it was spotted – it got me thinking.

Can something as simple as a font change peoples’ perception of your business?

 We spend years building up a solid, recognisable brand that customers respect and trust. We painstakingly write brand guidelines and make sure they’re adhered to at all times. We create a brand the reflects the business we want to become.

And yet, something as simple as the choice of font or a particular colour can completely undo all that hard work.

While I’m sure The Sydney Morning Herald will recover from this instance, not every brand does. And it just goes to show how important peoples’ perception of your brand is.

Your prospects and customers will judge the proverbial book by its cover, so it’s important you showcase the right first impression.

But the real moral of this story?

Don’t use Comic Sans!

If you want to see this atrocity for yourself, here’s the link: http://mashable.com/2014/09/02/comic-sans-sydney-morning-herald-newspaper/

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