There was a time when, to allow yourself the best possible opportunity of engaging with new customers and to give the ultimate in customer service, that you just had to have an 0845 telephone number. This would mean that those calling you saved money as they were just paying a local call charge instead of a national.
If you really had a budget then you could push the boat out and offer an 0800 number – you would pay for them to call you!
And yes, it was a great idea and was indeed very successful in it’s time.
But things have changed…
Those 0845 & 0870 numbers now mean that when most calls are made, they actually cost the caller MORE! That’s because most household, business and mobile contracts now come with free minutes to standard landlines but these non geographic numbers are generally not included.
I know of a huge number of businesses who still insist on using these numbers and personally, I try to avoid calling them – how ridiculous is that – talk about customer PREVENTION!
So if you’re still using an 0845 or an 0870 number – look to get rid as soon as possible because I’m sure you will find that it’s actually costing you sales.
Here’s a useful site that allows you to find the real number.